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Research papers

Pre market evaluation of new consumer durable brands in Asian markets

This paper outlines the challenges in developing a reliable methodology for pre market evaluation of consumer durables in Asian markets. It looks at issues such as:Response errors due to gratuity and over claim, common in Asian markets....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Raghavan Srinivasan, Mahesh Agarwal, Dadang Arie Stiawan, K. Vijayakumar
Company: KANTAR TNS Malaysia
April 20, 2010
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Citation

Srinivasan, Agarwal, Arie Stiawan and Vijayakumar (2010a, April 20). Pre market evaluation of new consumer durable brands in Asian markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pre-market-evaluation-of-new-consumer-durable-brands-in-asian-markets